Our little team from ALK Positive UK, EGFR Positive UK and the Ruth Strauss Foundation, along with six of our incredible campaign voices, headed to London on 8 October for the 2025 UK Social Media Awards.
All You Need Is Lungs was shortlisted for Best Charity/Not-for-Profit Campaign - a big moment for a lung cancer awareness campaign that began with a handful of personal stories and has grown into something much bigger.
It was a brilliant evening celebrating creativity, collaboration and the impact of social media in all its forms. Seeing a lung cancer campaign recognised on this stage meant a great deal to everyone involved.
We didn’t take home a trophy (though our table did win best 360 photo booth dancing! 🕺💃), but being there among so many impressive organisations felt like a win in itself.
The strength of All You Need Is Lungs has always come from the people who share their experiences – those voices are what make it what it is.
It’s a brilliant team effort between ALK Positive UK, EGFR Positive UK and the Ruth Strauss Foundation, and we’re already looking ahead to the next chapter - the 2025 campaign for Lung Cancer Awareness Month, coming very soon…
Huge thanks to Don’t Panic Events for such a great evening.